WHAT'S REALLY IN THE DOG FOOD YOU BUY?
Have you ever heard of Ingredient Splitting with the dog food you buy?
Its seems to be a sneaky way some dog food manufacturers are making their product look good and showing that the meat is the main ingredient.
How does it work?
Let’s imagine I am producing a new dog food with kangaroo. But when I am done with making my recipe I’ve got more peas and lentils in the ingredients than kangaroo. I can’t really call it Peas, Lentils and Kangaroo, If I’m trying to sell a kangaroo product. I want kangaroo to be first in the title on my shiny package. So it needs to be the first ingredient on the label. This is where ingredient splitting comes in.
Instead of using just peas, I break down them down into 3 categories:
- Peas
- Pea flour
- Pea protein
This divides the weight of the peas into 3 ingredients.
I also use two kinds of lentils in my recipe so I can divide them into:
- Red lentils
- Green lentils
That divides the weight of the lentils into 2 ingredients.
That leaves kangaroo meat on top of the list.
Very deceiving.
The total amount of the pea variations outweigh the meat. But it’s not called Peas and Kangaroo. The label is Kangaroo and Peas because of this sneaky trick. After all, there are rules about how to name an ingredient. But there are no rules to prevent ingredient splitting!
Some other examples of ingredient splitting are:
- Corn – corn gluten meal, corn flour, and whole ground corn
- Rice – whole rice, white rice, brown rice, rice flour and rice bran
- Potatoes – dried potatoes, potato starch, potato protein and potato flour
This is so important for you to understand what is in your pets food as well as treats.
Ted & Co like things simple
The way we keep things simple is to not change what the actual product is.
With our treats they are dried then packaged. Nothing more.
Even the packaging and labels are compostable so can go straight back to the earth.
Check out our Treats Range today.